Nova: The Future of Smart Talent Assessment
in the GCC
Intelligence. Precision. Foresight.
Nova is an ultra-modern, digital talent assessment platform developed in the GCC region to meet future assessment needs in the changing world of work. It enables organizations across the Gulf and beyond to make fair, data-driven decisions in hiring, development, and succession through rigorous, culturally aligned psychometric science.
Explore the Comprehensive Assessment Suite
This suite provides scientifically validated tools to measure personality, cognitive ability, motivation, emotional intelligence, situational judgment, and competencies. It enables accurate role alignment, leadership development, and strategic workforce planning, fully aligned with GCC priorities and Vision 2030.
Personality (NPQ)
Measures 15 traits, 30 sub-traits linked to workplace behavior.
Cognitive Ability
Assesses verbal, numerical, and abstract reasoning for job performance.
Motivation & Values
Identifies core drivers influencing engagement and organizational fit.
Situational Judgment (SJT)
Evaluates decision-making through realistic, video-based workplace scenarios.
360/180 Feedback
Collects multi-source input for comprehensive, customizable performance insights.
Emotional Intelligence
Measures self-awareness, emotional regulation, and relationship management skills.
Competency Profiler & Role Match
Aligns candidate competencies with Nova40 framework and Vision 2030.
| Assessment Type | What is Measures | Duration | Format | Sample Report |
|---|---|---|---|---|
| Personality & Motivation | 12 scales/36 sub-traits, work behaviors | 25 min | Forced-choice, multimedia | Individual & Management |
| Cognitive Ability | Verbal, numerical, abstract reasoning | 15 min each | Adaptive, video/images | Individual & Management |
| Competency Profiler | 30-40 competencies, job fit | N/A | Automated, platform-based | Management |
| 360/180 Feedback | Competency ratings, open comments | 30 min | Online survey, 1-5 scale | 360/180 Feedback |
| Emotional Intelligence | 8 scales, relationships | 20 min | Survey, multiple choice | Individual |
| Situational Judgment | Behavioral judgment in work scenarios | 20 min | Interactive video, multiple choice | Management |
Nova40: The Future-Ready Competency Framework for the GCCin the GCC
What Sets Nova Apart
Empower Your Organization with Data-Driven, Culturally Relevant Assessments
A region-built, Arabic-first assessment ecosystem that combines GCC-validated norms, global scientific benchmarks, AI-resilient integrity, modern mobile-optimized content, Saudi-hosted secure infrastructure, and fully aligned with Vision 2030 to elevate the precision, fairness, and impact of every talent decision.
Arabic-First Design
Developed from the ground up for the region, not just translated.
GCC Norms
Benchmarked with Gulf regional standards to ensure accurate and relevant insigtsh.
Globally Benchmarked
Aligned with international best practices while tailored to GCC requirements.
AI-Resilient Integrity
Video-based and adaptive formats that ensure fairness and prevent AI misuse.
Modern Assessment Content
Engaging, multimedia-rich content optimized for a seamless mobile experience.
Secure & Compliant
Data hosted in Saudi Arabia, fully encrypted, and compliant with PDPL regulations.
Aligned with Vision 2030
Directly mapped to Nova40 competencies to support national transformation goals.
Unique Advantages of Nova
| Criteria | Nova | Other Psychometric Providers |
|---|---|---|
| Culturally Validated |  GCC norms |
 Western-centric |
| Arabic-First | Native |
Translated |
| AI-Resilient | Video, Adaptive |
Text-based, Cheatable |
| User Experience | Mobile-first, Modern |
Outdated, Linear |
| Customization | Full |
Limited, Costly |
| Integration | API-ready |
Siloed |
| Value for Money | Efficient |
High Cost |
Workforce Challenges Addressed by Nova
The Challenges are Efficiently manages large-scale recruitmentDrives talent development initiativesShows high-potential employeesFacilitates effective succession planningOffers tailored, bespoke assessment solutionsEnhances leadership effectiveness across the organizationmproves job fit for candidates and employeesIncreases employee retention ratesBoosts workforce engagementMinimizes unconscious bias in decision-makingPromotes diversity and inclusionReduces overall talent management costs
Who is Nova For?
One Unified Platform Serving All Talent Decision Needs
The Nova Assessment Process
Quick Onboarding
Set up your account in minutes, customize your branding, and choose the assessment modules that best fit your organization’s hiring and development needs.
Project Setup
Define job roles and use AI-powered profiling to select the most relevant competencies, ensuring every assessment aligns with your strategic goals.
Candidate Invitations
Send secure, personalized invitations via email or SMS, giving candidates a smooth and professional entry into the assessment process.
Feedback & Development
Leverage AI-driven insights to provide meaningful feedback and create personalized development plans that align with your organization’s growth strategy.
Instant Results
Access automated scoring and real-time dashboards immediately after completion, with actionable reports that support fast, confident decision-making.
Modern Candidate Journey
Offer a simple, mobile-friendly interface with clear instructions and engaging, adaptive questions designed to create a stress-free experience.
Seamless Experience for All Users
Candidate Experience Highlights
Admin Experience Highlights
Full Spectrum Talent Reports and Analytics
Security & Compliance You Can Trust